You can use automatic translation tools such as Google Translate, Linguee or Yandex Translate.You have several options if you want to translate WordPress. You also need to translate your content into your language(s) of choice so your visitors can read in their native language too. This means you can set up WordPress so the back end is in your native language. WordPress itself is translated into over 200 languages. Choosing a Solution for Translating Your WordPress Site If you’re receiving international visitors, you can identify them from the data provided there. You can use the ‘Geo’ reports in the Audience section of Google Analytics to identify where visitors come from. You can also use Google Analytics to identify where your visitors are coming from and target those. Translating them into different languages can allow you to compete much more effectively. In the example we used above, we already know that some keyword terms in English can be highly competitive. If you’re just after a wider audience, you can use Google Ads Keyword Planner to identify languages with low competition for keyword terms. Google Ads Keyword Planner Traffic Sources You could expand those languages eventually, but chances are, you’re going to want to cover your local market first. If you live in a country that speaks multiple languages, those chosen languages are very likely to be your local ones. You Live in a Country That Speaks Multiple Languages If you’re looking to widen your website’s appeal, you may have to put some thought into exactly what languages to translate WordPress into.
GOOGLE TRANSLATE TAB ONLY ENGLISH HOW TO
How to Decide Which Languages to Translate Your Site Into? Translating content into local languages along with those conversion messages can only help convert more.
If that visitor speaks English as a second language, many of the traditional conversion techniques are less effective because they are optimized for English speakers. Better ConversionsĬonversion is all about turning a website visitor into a customer. Visitors who speak other languages will feel included and will likely repay your thoughtfulness with more frequent visits and perhaps, conversion. Translate your WordPress website and that doesn’t have to happen. It’s only when writing articles like this that I consider the rest of the world and how they have to adapt to the internet rather than the internet adapting to them.
Most websites I visit are in my language and I rarely give it a second thought. Improved User ExperienceĪs a native English speaker, I tend to take the internet for granted. Leave a comment below if you want to join the conversation, or click here if you would like personal help or to engage with our team privately. Including the translated content means the site is suddenly competing in markets it stands a far higher chance of dominating for SEO. The term ‘translate WordPress’ is competitive in English but not so competitive in Chinese or Spanish. It would also rank for ‘翻译 WordPress’ (simplified Chinese) and ‘traducir WordPress’ (Spanish). Translated pages on your site will be crawled in the same way as your English pages but will be regarded as separate and be used in local language search results.įor example, if this page was translated into Chinese and Spanish, it would rank in the search engines for ‘translate WordPress’. Whatever type of website you run, a boost to your SEO is a universal benefit. There are also some other reasons you might want to translate your website. That is reason enough to want to translate WordPress. Whether your motivation is commercial, educational or something else, that’s a large portion of the world excluded from your content! If your website only caters for English speakers, you could be missing out on a huge potential audience.
Other major languages in use online include Chinese (19.4%) Spanish (7.9%), Arabic (5.2%) and Indonesian / Malaysian (4.3%). The first websites and the early web were developed and quickly adopted by English-speaking countries.īut the world speaks over 7,000 languages and English is just one of them.ĭepending on where you look, statistics state that English is the primary language of only around 25% of internet users. The internet and the world wide web were invented in English-speaking countries.
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